The aim of Paideiatrofi programme is specific and clear: the education of the population towards a healthy and balanced diet to reduce childhood obesity rates in Greece. It helps children and their whole family to change their lifestyle in a radical and sustainable way.
Most decisions regarding nutrition (purchase of food, frequency and quality of meals etc.) and exercise (movement methods) are made within the family. However, the municipality is where the majority of daily activities are developed and where the family gets in touch with a variety of social entities such as education (schools etc.), work, health, transportation and physical activity (sports clubs). It is therefore essential to take action at local level and in cooperation with all the local stakeholders related to children and their families.
Paideiatrofi is a community-based intervention programme prompting a lifestyle change. Both collectively and individually, citizens are informed of the obesity issue, whilst not stigmatizing overweight persons. Paideiatrofi uses a positive, concrete and step-by-step apprenticeship of nutritional balance and physical activity.
It is a long-term programme, embedded in the reality of daily life and taking environment and other constraints into account: time available, time spent at home, budget and product availability. The messages of the programme are based on scientific recommendations (national recommendations, scientific & medical associations…). Paideiatrofi is currently active in 15 cities in Greece.
Ministry of Education, Research and Religion
Ministry of Culture and Sports
Intermunicipality Health & Welfare Network