Adolescents are a challenging target group for any public health campaign and teenagers living in deprived areas are usually the most difficult to engage with. One of the main objectives of the OPEN project is to discover new and creative actions to encourage adolescents from low SES background to take up active and healthy lifestyles.
Some of the 13 programmes have already started these actions and the rest will kick off their initiatives this fall. Therefore, the OPEN symposium provided the perfect platform to share these activities with the OPEN partners and the wider EIN network.
Mai Chin A Paw from VUMC University opened the session on these actions with a presentation on a systematic review of studies on the effectiveness of obesity prevention programmes that addressed adolescents living in deprived areas.
The programmes developed their activities according to the following guidelines:
- Target group: 11 – 20 year olds
- Co-creation and empowerment of the target group
- Involvement of local actors
- Project sustainability
- Take into account recommendations from VUMC on targeting adolescents
The activities developed in the thirteen programmes have tackled the assignment in very different and innovative ways. The implemented actions include various physical activities as well as the use of audiovisual tools and social media. Some of the programmes have also chosen adolescents with a migrant background as a specific target group.
What will be happening in OPEN communities this year?
- Video workshop on healthy living
- Cycling club for adolescents
- New website and mobile app on healthy living
- A collaboration between future teachers and current students to promote good eating habits and physical activity
- Inspirational booklet and video for the communities and professionals about effective ways to approach adolescents
- And many more…
The activities will run until mid-2016 and the programmes will produce a video with the adolescents to share their activity with the other partners and the general public.